What is the difference between Lumi Juice and other juices?

Ingredients: We are committed to bringing you the healthiest juices possible. Starting with our ingredients, we use organic fruits and vegetables. When possible, we use locally sourced produce and type two produce, aka less attractive produce that grocery stores deem unfitting to sell, but still tastes delicious to create Lumi! Process: Lumi Juice is cold pressed and never heat pasteurized. Our cold-pressed process extracts the most nutrients and flavor from the fruits and vegetables. This slow process prevents the oxidation of the juice and preserves all the good stuff found in raw produce like vitamins, minerals, enzymes and phytonutrients. High Pressure Processing (HPP): HPP preserves the integrity of the nutrients and enzymes in our juices without using heat like conventional juices on the market. Most commercially processed juices found at the supermarket are pasteurized. Pasteurization heats or “cooks” the juice, which unfortunately, destroys many of the vitamins. With HPP, we deliver you a delicious juice that tastes just like you made it in your own kitchen!

Why is it more expensive than other juices?

Hundreds of pounds of fresh, organic produce come into Lumi’s production facility each morning to produce Lumi. An average of over 4 pounds of raw produce go into each bottle! Additionally, Lumi Juice uses the highest quality certified organic ingredients, which are pricier than conventional fruits and veggies. Not only that, the cold-pressed method is slower than conventional juicers, requiring more patience and love to make every bottle. Finally, we use high-pressure processing to make Lumi Juice safe to drink. While this finishing process is more expensive than pasteurization, it also ensures that our juices retain their nutritional value. According to scientific results conducted by The National Food Lab on our juices, High Pressure Processing did not alter the nutrition or vitamin composition of our juice. On the other hand, pasteurized juice decreases vitamin and mineral composition by over 65 percent. We batch our juices with meticulous effort to make sure that they are consistently the highest quality juices on the market. I mean obviously, it's in our name “Love U, Mean It!"

What is cold-pressed?

“Cold pressed” is a method of juice extraction that best protects the integrity of the juice. The powerful hydraulic pressing action gently, but thoroughly, extracts the most nutrients from the fruits and vegetables. This slow process prevents the oxidation of the juice and preserves the vitamins, minerals, live enzymes and other vital micronutrients. Many common household juicers and juice bars use the centrifugal method of extraction, which grinds and squeezes out the juice with a high-speed blender. While this system is much faster and more efficient, it generates heat and can easily compromise the nutritional and flavor profiles of the juice. Additionally, most juices have fiber in them - not Lumi - Lumi has minimal pulp allowing your body to easily turn a Lumi juice into immediate energy!

What is HPP?

High Pressure Processing (HPP) was developed in the late 1880’s at the University of West Virginia; however, technological capabilities to build large scale manufacturing equipment to treat foods only started to meet industry demands in early 2000s. To ensure the safety of our products on the shelf, HPP applies evenly distributed amounts of extreme water pressure to packaged food to inactiv.ate harmful organisms like Listeria, Salmonella, and E. Coli giving LUMI an 30 day shelf life Unlike pasteurization, which exposes the food to excessive heat resulting in a substantial decrease in the nutritional value of the food, HPP maintains the integrity and credibility of the nutrients in the product. HPP requires no added chemical preservatives, producing safe food with more flavor in a natural way. Additionally, Lumi presses and high pressure processes juice in the same facility to ensure optimal nutrition and flavor retention.