How is Rub Yer Meat different?

Two main reasons. One, Rub Yer Meat is a universal rub. Instead of having different rubs for each type of meat or dish that you're cooking, Rub Yer Meat is designed to work well with just about anything. The same rub works equally well on beef, poultry, pork, fish, and a hundred other things! Second, Rub Yer Meat uses a custom hickory smoked salt as an ingredient. This gives foods a light smoky flavor even if you don't have the time or equipment to smoke your food over wood. We've already done the work for you!